How Big Things Get Done

Description

沒有什麽比一個偉大的願景變成一個勝利的新現實更鼓舞人心的了。想想蘋果公司(Apple)的iPod是如何在11個月內，從一個只有一名員工的項目發展成為一款極其成功的產品。

Nothing is more inspiring than a big vision that becomes a triumphant, new reality. Think of how Apple’s iPod went from a project with a single employee to an enormously successful product launch in eleven months. But they are the exception. Consider how London’s Crossrail project delivered five years late and billions overbudget. More modest endeavours, whether launching a small business, organizing a conference, or just finishing a work project on time, also commonly fail. Why?