The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

描述

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An updated edition of the hit book explaining how Korean culture took over the world, now with a new afterword and three new chapters on BTS, Parasite, and Squid Game. In this fresh, funny, and insightful cultural history, Euny Hong recounts how South Korea vaulted itself into the twenty-first century, becoming a global leader in business, technology, education, and pop culture. Along the way we meet teachers, cultural critics, Michelin-starred chefs, pop music superstars, and government ministers in charge of creating boy bands with highly synchronized dance moves.