From an Idea to Nike

描述

Ever wonder how Nike became the athletics empire it is today? A fantastic business book for kids, From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in entrepreneurship and what makes this business run.

• Find out where the name Nike came from and how the famous swoosh became the signature logo.
• Learn about the company’s first marketing campaign with a star athlete. (Hint: It wasn’t Michael Jordan!) 
• Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!